DENVER — ReHarvest Provisions, a maker of single-serve smoothies formulated with rescued produce, has raised $1.5 million in a series seed funding round led by True Wealth Ventures.
Founded in 2017, reHarvest Provisions partners with manufacturers and farmers to source imperfect or surplus fruits and vegetables for its line of freeze-then-squeeze smoothie pops, which are available online through reharvest.co, Amazon, Thrive Market, Imperfect Produce, Misfits Market, FreshDirect and Sunbasket. The company recently changed its name from reBLEND as it plans to introduce a broader range of products using unnecessarily discarded and overlooked ingredients.
“We’ve got big plans and lots of work ahead of us,” said Kathryn Bernell, founder and chief executive officer of reHarvest Provisions. “I’ve built this company from the ground up and am excited about scaling our momentum into this next chapter of growth. Our rebrand sets the stage for us to be an iconic brand that consumers know and love, and our investment round is fueling our ability to expand our reach while driving meaningful change in consumers’ lives and the food supply chain we rely upon.”
The company plans to use the capital to support key hires, expansion into brick-and-mortar retail, brand marketing and product development.
True Wealth Ventures, Austin, Texas, is a seed stage venture firm focused on supporting female-led companies improving human or environmental health.
“We are so thrilled to be partnering with a powerful female-founded and -led brand that is paving the way for the future of food and sustainability,” said Kerry Rupp, managing partner of True Wealth Ventures. “We look forward to seeing what’s to come for reHarvest Provisions as they expand their portfolio, increase distribution and introduce new innovation.”
Flagstaff Ventures, Segal Ventures, Captra Capital, Chicago Early, Dobson Avenue and angel investors also participated in the round.